By Jason Andrews – Marketing Influences

It can be a challenging to find the best way to market your products and services, regardless what they are. The advent of online marketing has only increased this challenge, as you try to strike the right balance between online and offline marketing.

There are many things to consider when determining your strategy and the right balance for your business. To help you do this, I have listed 7 tips which should be considered before investing in either online or offline marketing. Although simple, missing any one of them could prove to be costly.

They are:

Know Your Company – Have a clear understanding of what your product are what is the most practical way for your clients to receive your products

Know Your Niche – Knowing this enables you to deliver your message in the right way, the swing to social media is a great example of many companies not understanding this one point

Focus, Yet Don’t Neglect – Although one area of marketing may work better than another, don’t stop using the other as long as it’s viable. This is even more important when you have a client engagement and development strategy following the initial sale.

Ask Your Customers – Actually ask your clients how they would best like to be served and find out about your product and services

Run Small Tests Before Taking the Plunge – Never spend large sums of money on marketing campaigns without running small tests first, once you know what works role it out on a larger scale.

Cross Promote and Market – Make the most of your other products and services at every opportunity.

Test and Measure Everything – The secret to successful marketing is to test and measure everything. This is often the difference between success and failure when it comes to marketing strategies.

The above tips are a brief and are a guide only, it can be easy to overlook them when developing a marketing strategy.

You can see a more detail on each tip on my latest blog post. For more information visit here

This tip was provided courtesy of Jason Andrews – Marketing Influneces.